HOW NOW

EVENT PUBLICATION

CAPE TOWN

SUSTAINABLE BRANDS

PUBLICATIONS

While working on the hugely successful SB’16 Cape Town event, we identified the opportunity to produce a publication to be released in conjunction with the event.
In a worldwide first for Sustainable Brands, CHANGE AGENT COLLECTIVE, produced HOW NOW.

BRIEF

A WORLDWIDE FIRST

We wanted to create a publication that handled complex issues of business and sustainability sensitively and in a way that could be easily digested and taken on-board by businesses and organisations of all shapes and sizes.

CONCEPT

A LONG LIVED PUBLICATION

HOW NOW was conceptualised a sister publication for the SB’16 Cape Town event and would provide a platform for that event’s distinguished speakers to reach a broader audience. We wanted to incorporate bold graphics, beautiful imagery and infographics to give the publication a ‘coffee table’ quality and to engage readers of all levels.

EXECUTION

A THOUGHT LEADING PUBLICATION

CHANGE AGENT COLLECTIVE produced a project plan and, working to an extremely tight deadline, sourced and edited articles from global contributors, secured advertisers and sponsorship, designed and laid out all content, created infographics, and printed the final product on FSC certified paper. The publication was also distributed in a digital format.

Project Length: 8 weeks

Articles Collected: 61

Physical Copies Distributed: 1000

Digital Impressions: 10, 305

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