RSB Rebrand

BRAND & BUSINESS DEVELOPMENT

SWITZERLAND

ROUNDTABLE ON SUSTAINABLE BIOMATERIALS

STRATEGY, BRANDING, WEBSITE DEVELOPMENT, CONTENT CREATION

The client is a multi-stakeholder, global organisation that drives the development and adoption of sustainable biomaterials via sustainability solutions, certification and partnerships.

This innovative and exciting organisation required significant work to update their branding and communications, in line with their evolving business and brand offering, as well as a design aesthetic that has not been updated since their launch in 2008.

BRIEF

A NEW BRAND FOR RSB

The client required a full rebrand to reflect the changing nature of their business and to ensure their visual identity matched the innovative and exciting work they are involved in. The rebrand was the culmination of an indepth analysis of the business and a full communications strategy produced by CHANGE AGENT COLLECTIVE.

CONCEPT

RE-BRAND

Following on from a full-day strategy session, CHANGE AGENT COLLECTIVE produced an integrated brand strategy that identified the brand’s essence, key values and long-term communications strategy. From this solid base, the creative concept and communications plan was developed.

EXECUTION

TRUSTED SOLUTIONS FOR A NEW WORLD

Following on from the development of the integrated brand strategy, a new brand position, logo and CI were developed for the client. The design was based on the flower of life and was selected to reflect the regenerative nature of the biomaterials industry, which RSB serves. The next stage involved the design and development of a new website for RSB and its huge library of resources. Finally, CHANGE AGENT COLLECTIVE produced a channel analysis and social media strategy to support the RSB communications team in the brand launch.

Project Length: 4 months
Project Phases: 4 (Brand Strategy, Brand Development, Website Design & Development, Brand Launch)

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